Trump, Muslims, and My First Award
Donald Trump won me my first award.
This is a Social media campaign that started with a single well-timed post for Royal Jordanian Airlines. Posted 24 hours before the US presidential election. Capitalizing on Donald Trump's proposed ban on Muslims entering the US.
Just in case he wins...
Travel to the US while you're still allowed to!
A very simple message that resonated with a lot of people. We helped the airline sell tickets, yes, but the post did much more than that; it proved that a brand has the power and responsibility not only to speak to their audience, but sometimes, to speak for them.
It also helped put the RJ brand on the world map.
AWARDS WON
Dubai LYNX 2016
GRAND PRIX – PR, GOLD – PR + Promo & Activation, SILVER – PR + Direct
CANNES LIONS 2016 - Bronze
Credits
Concept + Copy – Hadi Alaeddin
Senior Creative Director – Mohammad Kamal
Chief Creative Director – Paul Shearer
Account Director – Luma Aloul